On September 22, 2010, The Alice Ferguson Foundation had the pleasure of hosting the 5th Annual Potomac Watershed Trash Summit. The Noral Group International, OpinionWorks, and Ruder Finn were the three notable firms giving information on action-oriented strategies to make citizens of the surrounding areas of the Potomac River aware of the ongoing trash issue while continuing to guide them in taking action. The Noral Group had many approaches in engaging citizens on the issue of trash. The most intriguing approach was to target a person that litters and make them feel guilty about their actions. “The only thing that stands between trash and your loved one is you” is a slogan they had on one of their potential ads. On the ad, there was a picture of an infant with trash behind him. This approach makes one guilty and guilt builds responsibility.
The keynote speaker of the event was Jeff Yeager, the Ultimate Cheapskate. Yeager has made many appearances on the NBC Today Show and there he was given the name “The Ultimate Cheapskate” due to his out of the ordinary habits and way of life of just simply saving. Mr. Yeager has run many nonprofit organizations and has written many books on how to save. Yeager’s energy and comedy brought a lot of life into the business-oriented environment. He gave many tips on how to save money bygoing green. These included : 1) Going green can save you money, give you a longer life, and preserve the environment. 2) Before you litter think twice. Where is it going and whom are you harming? 3) Lets keep or world healthy for all of those with us and that come after us.
And the EPA released a trash pollution diet for the Anacostia River. Here’s one last thought I’ll leave you with…
“I think the environment should be put in the category of our national security. Defense of our resources is just as important as defense abroad. Otherwise what is there to defend?” ~Robert Redford, Yosemite National Park dedication, 1985