Eco-Coach

Green your life at home, work & play

Energy conservation or energy efficiency? Or both? January 20, 2012

Saatchi & Saatchi’s  Strategy for Sustainability winter 2012 newsletter featured a recent article featured from the Guardian  that highlighted the fact that we now use 15 times more energy than we did prior to the industrial revolution. That shouldn’t come as a surprise considering that fossil fuels are involved in most activities – from growth and transportation of the food we eat, to the hot water for our shower, the fuel for our transportation (unless you walk or bike), and the power for our computers, phones, printers, etc… The article points out that although the majority of conversations are focused on finding alternative forms of energy supply, reducing energy demand is largely overlooked and should be something that is incentivized and regulated.

Speaking as someone who spends a lot of her time educating and encouraging organizations and individuals to reduce, reuse, repurpose and really, rethink, their energy, water, waste and product use, I agree that conservation is important. Regardless of whether you believe in Peak Oil or not, the fact remains that the earth’s population is increasing at an exponential pace – in the 1950’s, there were about 2.5 billion people on the planet, and now, a mere 60 years later, there are 7 billion. We are utilizing a finite resource and our needs are growing exponentially. Conservation is certainly important, as are finding alternative energy solutions.

Although it would be great for energy to be considered as a public good, as the article states, this will likely not happen in the near future, so energy conservation is one of the ways to stem the growth of energy use, at least for the short term.  Energy efficiency, of course, is a great first step in that discussion. Energy efficiency can reduce direct energy consumption by as much as 20-30%. Steps for this are more or less widely known – for commercial buildings, they range from switching to more energy efficient lighting, installing occupancy sensors and installing an energy management system, to looking at more holistic smart building solutions.

Once these measures are in place, it is time to look at energy conservation. This involves getting people on board – and this can be a tougher proposition, one that requires not only education but ongoing cheerleading, for lack of a better term. I have had CEOs and COOs tell me that their staff will ‘do as they are told’. Even if this is the case (which in most cases, it is not), obedience to mandated rules will be short-lived and will cause ill-will. I recently went to a Sustainable DC Energy Workgroup, one of nine workgroups convened with the end goal of providing an innovative plan to ‘make DC the greenest, healthiest, and most livable city in the nation’. The question was raised there as well –  ‘how can we get people to change their behavior – why is it so hard to do?’

That is a great question, and one that I find many organizations struggle with – once they realize the importance of it. Behavior change can add another 10-15% , if not more, in energy conservation, so it is certainly something that should not be ignored.  There are no easy solutions to successful behavior change.  Answers range from educating and incentivizing to recognizing to challenging individuals to conserve energy. It all depends on the organization’s culture –whether it is hierarchical or flat, its size, and its vision. These, among others, are all ingredients to the recipe that will, ideally, result in reduced energy consumption.

Another way to conserve energy, indirectly, is to look at the embodied energy from all the products that are used in a regular office environment or at home. This is a tougher one to measure, but, as a starting point, it can be addressed by following a couple of basic rules: simplify and buy ‘green’ products.

Simplifying means less stuff in your life – whether that is at your office or your home. It means thinking twice about whether something is really needed before you hit the ‘Buy’ button or put in a purchase order.  It means reusing items and again, rethinking.

As for buying ‘green’, this means what I’m sure many of you have already guessed – purchasing items that are made of 100% recycled content, that are sustainably harvested and produced, and that can be reused or repurposed.  The energy required to recycle a product is less than the energy required to make a new one.

So, conserving starts with getting people on board and simplifying processes and your life. And, although it sounds simple, it is tougher to do than installing energy efficient mechanical equipment, but it is just as important – if not more.

Advertisements
 

One Response to “Energy conservation or energy efficiency? Or both?”

  1. Hallie Chandler Says:

    I agree that energy conservation is important. However, by far the best option is switching to solar energy, which is abundant and free. It is the only long term solution when you look at the way our current resources are being quickly depleted and polluting our environment. Solar systems create clean, natural energy with absolutely no pollution. It can provide heat, lighting, mechanical power and electricity. I got an amazing lead on this topic when I found Greenlogic.com. They have some useful information regarding their costs and savings before and after tax incentives and credits and utility rebates. These tax breaks alone can make it easier for you to afford a system. Green Logic had great information and really helped me come up with a useful strategy. I knew the initial cost of my solar system and the expected lifetime savings. It made the decision quick and easy. You should definitely check them out.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s