Being a green business, especially a small one, can be hard. You are not what the norm is in this country. This can be good–it gives you a
special appeal to potential customers–but also bad–you don’t have many businesses to serve as examples. Fortunately, there are green business organizations out there that provide an opportunity for collaboration, assistance, and support. The Reuse Alliance is a non-profit that connects different business and organizations focused on reusing materials. Reuse’s main objective is to promote and spread awareness about the benefits of reuse and it also works to help advertise organizations around the country that are dedicated to reusing and repurposing materials. These 50+ member organizations get the benefit of working with others and seeing how they are pulling off the similar feat of changing how people think about what they use, instead of struggling on their own. They also receive education and discount opportunities.
Green business alliances can also give credibility to an organization that is trying to be more environmentally-friendly. Nowadays with such a hype about “going green,” it’s difficult to distinguish the businesses that want the extra attention to the ones that truly care about the environment. Being a member of an alliance, such as Green America’s Green Business Network, can give a business an edge over others.
Photo Courtesy of Management and Business blog