Responding to pressure from environmental groups (since last year) and following on the heels of other companies such as Wal-mart, Target has begun asking its vendors to decrease PVC packaging. That’s great news for the landfills, since about a third of waste in landfills comes from packaging. iPod buyers should be forewarned, however, that they will not be finding their toy in the familiar clear (PVC!) clamshell at Target and should look for a cardboard box instead. This just makes the iPod that much cooler (for the Earth, pun intended).
Glad to see that these changes are being made in the US, albeit slower than large stores in Europe. It’s a step in the right direction. I am tempted to be skeptical; however, these are large companies that take time to change, so we might as well encourage them.