It’s great to see that many companies are now beginning to adopt greener practices. Whether this is due to public pressure, the need for compliance, a marketing effort or the true desire to be environmentally friendly is hard to say, and differs from company to company (and among individuals within that company). However, the point is that there has been considerable momentum in this direction, facilitated by Al Gore’s movie (thanks Al!) among other things. I recently read an interesting article that focused on the rise of the ‘Chief Green Officer’ — thought I’d share it with you. It is in line with the experiences we’ve had while consulting with companies, small and large.
In general companies become interested in sustainability because they are required to comply to certain standards. Over a period of time, however, they realize that there are savings to be had, as well as the potential for new markets if they continue in that direction. The toughest part is getting them started! I could go into strategies for getting them started, but I will leave that for another blog and another day.