Eco-Coach

Green your life at home, work & play

Federal Stimulus: Creating the New Economy April 23, 2009

The American Recovery and Reinvestment Act has been hailed as an environmental triumph. Specifically, the stimulus package’s promise is in its potential to create green jobs, principally in the renewable energy and energy efficiency industries. And to most environmentalist’s joy, money for two hotly contested environmental issues, nuclear power and clean coal, were dropped from the final bill. Green jobs, in an energy industry which boasts more potential than IT, were going to simultaneously lift us out of an economic recession and fend off climate change. For the past month, however, the economy has shown signs of picking back up without the help of stimulus funds.

In the past month, the stock market has increased and the beginning of first quarter reports has been quite encouraging. A few days ago, Wells Fargo announced a big first quarter profit, an excellent sign from the troubled banking industry. The remainder of first quarter reports will have a big impact on whether investors think the market has bottomed out yet or not. This could very well be a short-term trend or perhaps an authentic road to recovery. At first blush it would seem the American Recovery and Reinvestment Act had started to make changes. However, as NY Times Columnist and Nobel Laureate Paul Krugman explained on NPR, the act was signed six weeks ago so only an insignificant amount of stimulus money is in the economy; the positive outlook is due much more to the Federal Reserve board’s robust interest rate cuts.
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It seems that green jobs might not be an economic savior. After all, the current economic crisis was thought by some to be the inevitable result of a fossil-fueled, speculation-based, over-consuming economic system. Terrible as the direct impact of the recession has been on the average American, it could have been a correcting measure for the economy as a whole. Americans were driving less and growing more gardens. But if everything returns to normal, very few results have been gained.


The fact remains, however, that even if the economy can rebound to its old form, its lifespan is limited. And even if the economy recovers without the salvation of green jobs and the clean energy sector, it is difficult to think that the federal government’s investments and the current administration’s priorities will let things go on as normal. Consider the Washington Post’s breakdown of the $48.9 billion spent on energy and water:

- $8 billion in federal loan guarantees for renewable energy systems and electricity transmission

- $18.5 for energy efficiency and renewable energy programs

- $ Other, including modernizing the electricity grid


Additionally, Obama’s climate change stance, energy policy, and the upcoming climate meeting in Copenhagen all set the stage for an unprecedented next couple of years.


We could wish that green jobs will bring our economy back to what it was a year ago, but really we should wish that green jobs create a better economy altogether. The changes that the stimulus package implements must be independent of the current economic model if it is truly to be sustainable. An economy that matures, that experiences growth to a limit, is sustainable. One that uses energy endlessly and is based upon constant growth is not. An economy that builds durable houses for people, not just for a developer’s profits, is itself durable. That is part of the appeal of stimulus funds for creating green jobs – it is based on programs like weatherization for low income homeowners, improved energy efficiency and conservation, and local transit systems. These are programs which can change our economics.

 

The Triple Win: the Impact of Greening your Organization April 17, 2009

Filed under: General, Green business, Green office, Green tips — ecocindy @ 8:22 am
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When your organization goes green, you win big. Your top and bottom lines win; you win by increasing your social and societal value; and your environment wins, through the reduction of water waste, pollution and greenhouse gas emissions.  Remember when the press was touting the win-win situation?  Well, today it is even better, we are in a win–win-win situation, because the impact of greening affects the triple bottom line – profit, people and the planet.

Winning by Increasing both the Top and Bottom Lines

dollarsThere are sensible monetary reasons to green, even if you think global warming or climate change are not important. The cost of home energy and water use is a big drain, so reducing them in this tight money time only makes sense.  After public scrutiny, corporations such as General Electric, Wal-Mart and Dow made drastic changes to their energy and recycling policies; later those policies remained because those changes ultimately saved them a lot of “green”.  Since 3M instituted water and energy efficiencies, they have saved over one billion dollars.  Yes, that’s “billion” with a “b”.

Small changes can make a big difference in saving money. By tinkering with its truck engines, Staples has bolstered fuel mileage, lowered maintenance costs and reduced greenhouse gas emissions.  Fleet efficiency has increased from approximately 8.5 to at least 10 miles per gallon, saving as much as 500,000 gallons of diesel per year due to this one uncomplicated change. With all the new tax incentives and credits, imagine what an investment in hybrid or plug-in vehicles could do for their bottom line or yours!  Eco-Coach can help you learn that the incentives there are in  your city, county and state, so you can install solar panels or a geo-thermal system, for example.

Going green can also fatten the top line. Grossman Marketing Group, a US$30-million (sales) maker of marketing, decided to spend up to US$4,000 every year to ease the strain on the nation’s energy grid by purchasing renewable-energy “credits” from two California wind farms. Adding 5% to its energy bill didn’t save Grossman money at the time, but it did attract eco-friendly customers like Google and Green Mountain Coffee. Envelope sales — which represent 45% of Grossman’s top line — grew 20% in 2007, which is a pretty good return on a $4,000 investment!

In response to a question about whether it makes financial sense for companies to embrace green initiatives, Jack Welch said, “The bus has left the station,” and that any company that doesn’t recognize this trend simply “doesn’t get it.”  And what makes sense for companies makes sense at home also.

Winning by Being Socially Responsible

indigenous-childThe responsibility revolution is underway, argues Tim Sanders in “Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference,” published in 2008. He points out that even small actions, whether of compassion or of leading by example, are vitally important for not only a business’s success but also for bettering the world. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. The new majority of mindful consumers have brought in a new value system, paying as much attention to a company’s environmental and social policies as to its pricing structures. Today, companies that do not transform will not be competitive losing customers who want their money to go toward good causes.

In a recent interview, Rupert Murdoch said that his decision to have his global media empire act on environmental issues was simply good business. The News Corp.’s environmental program would recoup costs many times, by creating efficiencies and because “[t]his program is a huge morale builder.” Ignoring green trends risks losing talented younger employees to companies with philosophies that are more in tune with their own: a third of Americans say that they would rather work for a green company over one that doesn’t promote environmentally friendly practices.  It makes a great difference that you buy, invest in and where you work.

Winning by Saving Your Environment

field_and_skyThere’s no denying it any more: from climate change to fisheries crashing, the global environment is in crisis. Thanks to former Vice President Gore, the awareness of global environmental challenges has finally gone mainstream and responsible people everywhere are struggling for solutions. The magnitude of the problems can be overwhelming, yet the most exciting fact is that creating a healthy, profitable and sustainable world is possible. However, sustainability requires immediate attention in each workplace because we cannot afford to wait any longer.

Today there is considerable focus on how improved technology can solve those aspects of climate change associated with carbon emissions from fossil fuel sources. Yet by simply using less energy and using it more efficiently, businesses can have a major positive environmental impact.    Fossil fuel is at the root of much environmental degradation: the invisible collection of long lasting gases in the atmosphere that is caused by our burning of fossil fuel, is affecting all life on earth, causing everything from floods to fire and droughts.

So it comes down to how we use and produce energy at home and at work.  Technology can help, but relying on technology to save us is an expensive and insecure solution. Only by choosing to less energy and using it more efficiently, can businesses and homes have the major environmental impact that results in a triple win: for profit, people and the planet.

 

Eco-Assessor Certification Training in May! April 10, 2009

Become a Certified Eco-Assessor!

Eco-Coach has partnered with SB NOW, the Sustainable Business Network of Washington to develop a groundbreaking green business certification aimed at office-based and retail businesses. The certification is in Phase II of implementation and has received wide support in the DC Metro Area. There is currently a list of over 80 companies waiting to get certified in the Greater DC area.

As SBNOW’s for-profit partner, we are training and qualifying Eco-Assessors to review businesses and determine what steps they need to take in order to obtain the SB NOW ‘Certifiably Green’ Certification (to learn more about the certification, go to the SB NOW website ).

Course Objectives

This two-day in-person practical training, followed by an on-site shadowing session, will provide you with the experience and tools needed to successfully help clients through the ‘Certifiably Green’ certification process. By determining each client’s baseline and what changes are necessary in order to get certified, eco-assessors will help move businesses further down the path to environmental sustainability. Please note: Spaces are limited. We are only taking applications for 10 eco-assessors for this inaugural group.

During the training you will learn:

  • •    In-depth information about the Certifiably Green certification and all the certification requirements;
  • How to help business clients establish a baseline to determine where they stand in terms of sustainability using proprietary tools;
  • To provide short-term and long-term recommendations that help business save money, save energy, and become more sustainable;
  • Both quantitative and qualitative aspects of sustainability from green procurement to zero waste;
  • About tools, including templates, questionnaires used during an eco-assessment;
  • Methods to organizing and communicating change;
  • Get access to results and information from participants in the program to date; and
  • How to best position your client to obtain the certification as well as take steps towards real sustainability.

All individuals involved in eco-assessments must undergo and pass the training course and receive official certification and be re-certified each year.

Course Certificate

Once you become certified as an Eco-Assessor, you will become part of the network. You will be the first contacted when clients ask us to help them with the eco-assessment for the Certifiably Green certification.

Course Participants

The certification program is open to individuals who have some background in and knowledge of environmental matters and/or who have had experience in a consulting role. Individuals should have strong analytical as well as verbal and written communication skills. The program will be limited to participants in the Washington DC metro area for the time being. Participants must be available to work with Eco-Coach to conduct eco-assessments beginning in mid to late June.

Fees and Registration
We are offering special pricing for this inaugural group:

•    Dates: Tuesday and Wednesday, May 26th and 27th , plus a shadowing session at a later date TBD
•    Time: 8am to 5:30pm, both days
•    Cost: Introductory cost of $1,750
•    Location: Washington DC (TBD)

To secure your space in the course, register at www.eco-coach.com. If you have any questions, contact us at info@eco-coach.com.

 

Federal Stimulus Provides Green Energy Incentives April 3, 2009

Filed under: Energy efficiency, General — salemdk @ 5:03 pm
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The American Recovery and Reinvestment Act of 2009 is a significant and historical spending bill that was recently passed by the 111th Congress and signed into law by President Barack Obama.  This stimulus package is an aggressive and hopeful attempt to get the heartbeat of the American economy pumping again.  Among the various tax cuts, provisions, benefits, and programs are significant investments for renewable energy and energy efficiency that are meant to create a greener and more productive economy.
Of course, within the renewable energy sector, solar and wind power have much to offer for a cleaner future since they have the ability to produce electricity without pollution.  However, one of the great impediments that have limited the growth of these viable energy sources is the feasibility for system installation.  There were tax incentives capitol_building-v2in select states such as California to promote the growth of renewable energy, particularly for solar power that has helped the industry to expand, albeit in a limited fashion.  At the beginning of the year, the federal government changed the tax credit to 30% of the cost of the solar system, but capped it at $2000.  However, this measure made in the heat of the economic downturn has hardly advanced the solar industry.
Fortunately, the stimulus package brings various clean energy businesses to the forefront of the economy with additional tax incentives, bonds, grants, and loan guarantees.  For example, two measures that will help renewable energy, and solar in particular, are the grants and the loan guarantees.  The stimulus permits those installing solar systems to apply for a cash grant instead of a tax credit and receive the money back in 60 days.  These grants are meant to ensure industry growth by bringing investors back into solar and wind, whereas tax credits in the current economy would not allow for profit.
The stimulus package also makes more credit available by providing loan guarantees.  Solar energy is considered one of the safest and lowest risk investments, which should provide access to less stringent credit.  However, the recent credit crunch made if quite difficult for even safe investments like solar to obtain credit.  The government gets lenders to start lending again by backing up the loans, which should lead to the installation of more systems.
In addition, the stimulus package provides incentives for low-income families to make their homes more energy efficient through projects like adding insulation.
The benefits should percolate the economy.  The efforts that the government has put in place should provide green sector jobs and businesses with the means to operate, while creating a more sustainable economy.
The following link by the New York Times is a categorized breakdown of the 787 billion stimulus package. Following are additional web-sites provide more detailed information and other links: